About Synthetic Engineering
Built on Industry Leadership
Synthetic Engineering was founded by media technology veterans who spent decades building the systems that power modern visual content platforms. As Linux Foundation members and C2PA Content Credentials partners, we combine deep industry expertise with responsible AI development, creating tools that solve real business problems for stock photo libraries, content archives, and metadata companies worldwide.
​
Industry Partnerships & Standards Leadership
Synthetic Engineering works alongside leading technology organisations to advance responsible AI development and establish industry standards for content authenticity. Our partnerships reflect our commitment to ethical innovation and professional excellence.
Linux Foundation Membership
As official Linux Foundation members, we participate in the world's largest open-source community, collaborating with industry leaders to advance technology standards and ethical AI development practices. This membership ensures GoFlow is built on proven, enterprise-grade foundations whilst contributing to the broader technology community's advancement.
C2PA Content Credentials Partnership
Our partnership with the Coalition for Content Provenance and Authenticity (C2PA) positions GoFlow at the forefront of content authenticity verification. As digital provenance becomes essential for buyer confidence and platform compliance, our C2PA integration will enable automated authenticity tracking and transparent AI processing disclosure, protecting both content creators and buyers in an era of synthetic media concerns.
The Founders
Simon Tucker
Founder
Simon pioneered automated workflow systems as CTO in the stock photography industry, architecting digital asset management platforms that processed millions of images for major content distributors. With over 20 years building transformative media technology, he developed the sophisticated search algorithms and metadata generation systems that established industry standards for automated keywording and scalable content distribution. At Synthetic Engineering, Simon architects multi-agent AI systems that automate complex media workflows whilst maintaining the human oversight and creative control that quality content demands.
Danny Lee
Founder
Daniel brings 25 years of experience building enterprise-scale platforms across media, fintech, and emerging technology sectors. As Head of Development at The Mill, he launched video asset management platforms serving millions of users globally, whilst his work as Associate Technical Director at R/GA London pioneered AI implementations for major brands. His expertise spans the complete technology stack from low-level system architecture to enterprise platforms, ensuring GoFlow combines cutting-edge AI capabilities with the practical reliability that production environments require.
