We bridge digital intelligence and human expertise through autonomous AI systems
Synthetic Engineering creates autonomous AI systems grounded in real operational experience. Our founders built the platforms that power modern visual content industries. That heritage shapes everything we do: AI that empowers human teams and amplifies expertise, not AI that attempts to replace it.
50+ years combined experience | Linux Foundation Members | C2PA Partners | London, UK
THE CHALLENGE
The Problem We Kept Seeing
After twenty years building technology for media companies, we noticed the same pattern everywhere: brilliant specialists drowning in volume. Experts who could analyse content superbly, but never enough hours to apply that expertise at scale.
Manual processes created impossible choices. Rush the work and quality suffered. Maintain standards and miss the market window. Hire more people and watch margins evaporate. The bottleneck was always the same: organisations could not scale expert judgment.
OUR APPROACH
AI That Understands the Workflow
We founded Synthetic Engineering because we believed AI could solve this - but only if built by people who genuinely understood the underlying work. Too many AI solutions are built by technologists guessing at business problems. We took the opposite approach.
Our platforms handle the volume. They maintain consistency. They operate around the clock without fatigue or variation. But they are designed with human oversight built in, ensuring your specialists remain in control of decisions that matter.
This is our commitment to ethical AI: we build technology that empowers human teams rather than displacing them. Our domain knowledge means we understand precisely where AI creates value and where human judgment remains essential. The combination outperforms either alone.
WHAT WE BUILD
Intelligent Systems for Complex Workflows, Retaining Human in the Loop
Agentic Workflow Systems
Multi-agent architectures that coordinate complex, multi-step processes. These systems handle intricate workflows autonomously whilst surfacing decisions to human specialists at appropriate intervention points.
Analytical AI Platforms
Intelligence systems that process, categorise, and extract meaning from content at volumes that exceed human capacity. Built for accuracy and nuance, not just speed.
Knowledge Engineering
Systems that capture institutional expertise and make it accessible through intelligent interfaces. We help organisations preserve specialist knowledge and ensure it surfaces when needed.
Human-in-the-Loop Architecture
Every system includes meaningful oversight mechanisms. We design clear intervention points, transparent processing, and honest confidence assessments. When AI is uncertain, our systems communicate that clearly.
WHY WE ARE DIFFERENT
Industry Practitioners, Not Just Technologists
Most AI companies are technology ventures looking for problems to solve. We are industry practitioners who recognised that AI could transform workflows we had spent decades perfecting.
Our founders built automated workflow systems that stock photography platforms depend on today. They architected platforms to deliver video and interactive content to the biggest screens in the World. They led commercial strategy for major content libraries. This is not theoretical knowledge. It is operational experience that shapes every decision we make.
That experience taught us something fundamental: the best technology makes skilled people more effective. It doesn't try to replace them. Our AI is designed to work alongside your teams, handling volume and consistency so your specialists can focus where their expertise matters most.
OUR PRINCIPLES
Ethical AI, By Design
Powerful AI demands responsible stewardship. We participate in industry standards development as Linux Foundation members and C2PA Content Credentials partners. These are not marketing affiliations—they reflect our commitment to building technology that serves broader interests.
Our ethical commitment is practical, not theoretical. We understand that AI affects real people with real jobs. That's why every system we build preserves meaningful human oversight. Our technology empowers teams to do more valuable work—it doesn't eliminate the need for human expertise.
Empowerment, Not Replacement
We design AI that makes teams more effective. Human experts provide judgment, creativity, and contextual understanding. The combination outperforms either alone.
Transparency as Architecture
Organisations should understand how AI systems reach conclusions. Our platforms provide visibility into processing, clear audit trails, and honest confidence levels.
Operational Reality
Every solution starts with understanding how work actually happens. We've sat in the operational seat. We know what it feels like when systems fail under pressure.
Continuous Evolution
AI advances rapidly. We architect modular systems that incorporate improvements without requiring complete rebuilds. Frontier capabilities without constant disruption.